Creating exceptional and impactful experiences.

Solving complex
problems through
the power of design.

ABOUT

Natalie Hansen is an award-winning design leader rooted in creativity, strategic precision, and a profound interest in the human experience.

EXPERIENCE

From Global Brands to Start-ups

Natalie Hansen is an executive creative director and product design leader specializing in emerging platforms and connected experiences. She has designed industry-changing products that leverage pioneering technologies including AI/ML, biotech, neuroscience, climate tech, and healthcare. Her work encompasses digital, media, and physical – and has been featured in Forbes, WSJ, BBC, Bloomberg, FastCo, NBC, CBS, ABC, and The New Yorker among others.

Formerly, Fractional Head of Design at Magnus Medical (Stanford University Brain Stimulation Lab), Director of Product Design at Presence Product Group (Accenture Song), Executive Creative Director and Director of UX at CNET, First Head of Design and Director of UX at CBS News, and Creative Director at Sony. Natalie had also worked with companies such as CBS Entertainment, Unilever, Target, Allstate, Universal Pictures, PlayStation, Sunset Magazine, Better Homes and Gardens, Perricone MD, and United Airlines among others.

SELECT WORK

CONSUMER

ABC
Allstate
Atari
CBS Entertainment
DOLAN Clothing
Dove
Home Depot
Lexus
Makena Capital
Miyoko’s Creamery
Perricone MD
Pfizer
SEGA
Sony Music
Sony Playstation
Unilever
United Airlines
Universal Pictures

MEDIA and PUBLISHING

Bazaar Voice
Better Homes and Gardens
CBS News
CNET
Laptop Magazine
Red Tricycle
Sunset Magazine
The New York Post
Tom’s Guide
Tom’s Hardware

SCIENCE & TECHNOLOGY

California Forest Observatory
Halo Neuroscience
Magnus Medical
Panorama Environmental
Phylagen
U.S. Department of Energy – SLAC
Vibrant Planet – Land Tender

EXPERTISE & CAPABILITIES

01. IDEATION

Creative Leadership

Creative Direction
Design Team Development
Art Direction
Vision and Mission
Moodboards
Storyboards
Resource Planning
Brand/Design Advocate

02. PROCESS

Discovery & Strategy

Competitive/Existing Products
Journey Maps
Concept Development
Creative Brief
Design Plan
Naming Conventions

03. HUMAN CENTERED DESIGN

Product & Visual Design

Wireframes
Prototypes
Visual Design
Brand and Design Guidelines
Logo Design
UX and UI design
Content design
Inclusive design
Physical design