Creating exceptional
and impactful
experiences.
Natalie Hansen is an award winning creative leader who leverages visual design, strategy, and team alignment to deliver products that people love.
From Global Brands to Start-ups
A passionate and results-driven design leader specializing in complex systems product design, human centered design thinking, and visual identity. Natalie has led historical redesigns for global brands, ushers clients through industry pivots, and mentors multidisciplinary design teams into creative powerhouses.
Working at the intersection of design, technology, consumer, and science, Natalie leads experiences for some of the most innovative organizations that leverage complex technologies including AI/ML, geospatial imagery, novel neuroscience technology, location-based mobile technology, and microbial environmental fingerprinting.
Her work includes a wide range of experience from global corporations, to innovative start-ups, to government projects – including the U.S. Department of Energy, California Forest Observatory, Vibrant Planet, CNET, CBS, Sony Music, Allstate, Dove, Perricone MD, Miyoko’s Creamery, Sunset Magazine, Better Homes & Gardens, Halo Neuroscience, and Magnus Medical among others.
ABC
Allstate
Atari
CBS Entertainment
DOLAN Clothing
Dove
Home Depot
Lexus
Makena Capital
Miyoko’s Creamery
Perricone MD
Pfizer
SEGA
Sony Music
Sony Playstation
Unilever
United Airlines
Universal Pictures
Bazaar Voice
Better Homes and Gardens
CBS News
CNET
Laptop Magazine
Red Tricycle
Sunset Magazine
The New York Post
Tom’s Guide
Tom’s Hardware
California Forest Observatory
Halo Neuroscience
Magnus Medical
Panorama Environmental
Phylagen
U.S. Department of Energy – SLAC
Vibrant Planet – Land Tender
Creative Leadership
Creative Direction
Design Team Development
Art Direction
Vision and Mission
Moodboards
Storyboards
Resource Planning
Brand/Design Advocate
Discovery & Strategy
Competitive/Existing Products
Journey Maps
Concept Development
Creative Brief
Design Plan
Naming Conventions
Product & Visual Design
Wireframes
Prototypes
Visual Design
Brand and Design Guidelines
Logo Design
UX and UI design
Content design
Inclusive design
Physical design