Solving complex problems through design

Creating exceptional
and impactful
experiences.

ABOUT

Natalie Hansen is an award winning creative leader who leverages visual design, strategy, and team alignment to deliver products that people love.

EXPERIENCE

From Global Brands to Start-ups

A passionate and results-driven design leader specializing in complex systems product design, human centered design thinking, and visual identity. Natalie has led historical redesigns for global brands, ushered clients through industry pivots, and mentors multidisciplinary design teams into creative powerhouses.

Working at the intersection of design, technology, consumer, and science, Natalie has led experiences for some of the most innovative products that leverage complex technologies including AI/ML, geospatial imagery, novel neuroscience technology, location-based mobile technology, and microbial environmental fingerprinting.

Her work includes a wide range of experience from global corporations, to innovative start-ups, to government projects – including the U.S. Department of Energy, California Forest Observatory, Vibrant Planet, CNET, CBS, Sony, Allstate, Dove, Perricone MD, Miyoko’s Creamery, Sunset Magazine, Better Homes & Gardens, Halo Neuroscience, and Magnus Medical among others.

SELECT WORK

CONSUMER

ABC
Allstate
Atari
CBS Entertainment
DOLAN Clothing
Dove
Home Depot
Lexus
Makena Capital
Miyoko’s Creamery
PerriconeMD
Pfizer
SEGA
Sony Music
Sony Playstation
Unilever
United Airlines
Universal Pictures

MEDIA and PUBLISHING

CNET
CBS News
The New York Post
Tom’s Guide
Tom’s Hardware
Laptop Magazine
Better Homes and Gardens
Sunset Magazine
Bazaar Voice
Red Tricycle

SCIENCE & TECHNOLOGY

U.S. Department of Energy
Stanford National Accelerator Lab
Vibrant Planet – Land Tender
California Forest Observatory
Phylagen
Magnus Medical
Halo Neuroscience
Panorama Environmental

EXPERTISE & CAPABILITIES

01. IDEATION

Creative Leadership

Creative Direction
Design Team Development
Art Direction
Vision and Mission
Moodboards
Storyboards
Resource Planning
Brand/Design Advocate

02. PROCESS

Discovery & Strategy

Competitive/Existing Products
Journey Maps
Concept Development
Creative Brief
Design Plan
Naming Conventions

03. HUMAN CENTERED DESIGN

Product & Visual Design

Wireframes
Prototypes
Visual Design
Brand and Design Guidelines
Logo Design
UX and UI design
Content design
Inclusive design
Physical design