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    Vibrant Planet – Land Tender
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    Magnus Medical
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    Red Tricycle
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    Perricone MD
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    CBS News


Creative Direction and User Experience






      the audience

        I love what I do

        I bring 15+ years of design experience to help companies grow and build better products – delivering best-in-class experiences that increase engagement, business revenue, and brand loyalty.

        In a nutshell: I bring ideas to life through design solutions – solutions that make a positive connection with people.

        I work shoulder-to-shoulder with passionate founders at start-ups along with executive teams and cross-functional leaders at global corporations. I also mentor and inspire multidisciplinary design teams through human-centered design strategies, empowerment, and a few good laughs along the way.

        Areas of focus

        Strategy + Creative Direction + Hands-On Design100%
        Product Design + User Experience100%
        Brand + Design Systems and Product Marketing100%
        Process Systems + Team Planning and Budgeting100%

        Brands I’ve worked with

        Miyoko’s Creamery
        DOLAN Clothing
        The Home Depot
        United Airlines

        Stanford Accelerator Lab – Department Of Energy
        Vibrant Planet – Land Tender
        California Forest Observatory
        Magnus Medical
        Halo Neuroscience

        Sunset Magazine
        Better Homes and Gardens
        The New York Post
        Saveur magazine
        Red Tricycle
        CBS News

        Sony Playstation
        Universal Pictures
        Sony Music


        Whether creating complex product design systems (CNET / CBS News), product marketing solutions for new products (Zoove/StarStar), data visualization UX strategy (@ Stamen for several clients), or even physical branded broadcasting and event spaces (CNET @ CES), Natalie brings an energizing and strategic approach to her work as a creative leader. Her “high bar” design standards, solution oriented thinking, diversity, positivity, and depth of experiences to draw from has made her a great collaborator on many adventures throughout our careers.

        Jim Stanley, GM - Stamen Design

        We have had the pleasure of working with Natalie over multiple projects across multiple years. She consistently brings both deep product design and team management expertise. This results in a leader that knows how to drive projects and teams to successful products in the market. On top of that, she is simply a great person to work and collaborate with.

        Jason Monberg, CEO Presence Product Group

        Natalie worked for me at CBS Interactive where she was the head of UX and design for CNET & CBS News. She truly understands the essence of a brand and how to capture it on screen. She never shies away from tough challenges – I would happily work with her again in the future.

        Jason Fischel, Director of Product Management - Microsoft

        Natalie is the rare and wonderful creative director who has both innovation and leadership skills in her ample toolbox. Natalie is driven by a great work ethic and a strong creative point of view. I have seen her lead major successful redesigns and rebuild our design team into a powerhouse. She would be an asset to any organization who values their brand and their user experience.

        Kelly Morrison, Vice President, Product Development - Common Sense Media

        Before I even worked for Natalie, I always admired the work that she and her team produced. From the multiple site redesigns to the brand refreshes, it was clear to me that she cared about the craft of design as well the experience of site users. Natalie is a leader who trusts her team with their projects but also has the instinct to know when to get involved. She communicates concisely with internal clients/partners, sets realistic expectations and is detail-oriented – all while maintaining a great sense of humor and wit.

        Mark Buswell, Design - Google

        Natalie is a superb colleague in every regard; her work is always timely, informed, and without flaw. There were many occasions when various projects we worked on together would not have succeeded but for her insightful input and capable leadership. She is an outstanding team-mate and brings a wealth of expertise and experience to her craft.

        D. Vinay Dixit, Director - Stamen Design

        Natalie has always exceeded my expectations. She has a clear vision and is able to not only articulate it, but execute on it. That is a rarity these days.

        Jordan Berg, CEO & Co-Founder - Questus