Solving complex problems through design

Creating exceptional
experiences that make
a positive impact.

ABOUT

Natalie Hansen is an award winning creative leader who leverages visual design, strategy, and storytelling to deliver products & experiences that people love.

EXPERIENCE

From Global Brands to Mission Driven Start-ups

Natalie Hansen has held Executive Creative Director and Director of User Experience roles at CNET, CBSi, and Creative Director roles at Sony and Sega. She has also consulted with design firms such as Stamen Design, Saatchi & Saatchi, Digitas, and Publicis.

Most recently, Natalie spearheaded all design initiatives at Magnus Medical, a Stanford-developed medical device and novel technology start-up focused on improving mental health for people suffering from major depressive disorder (MDD). Prior to Magnus Medical, Natalie led product design at Presence Product Group where she designed complex product solutions for clients such as Vibrant Planet, Stanford National Accelerator Laboratory – Department of Energy, and the California Forest Observatory (now Planet Labs), among others.

Recent climate and human wellness projects have been featured in Bloomberg, Fast Company, TechCrunch, NPR, CBS, WSJ, KQED, and NBC News.

TEAM BUILDER & DESIGN ADVOCATE

Mentoring & Growing Multidisciplinary Teams

Natalie has successfully built award-winning design teams from the ground up and has transformed existing teams into innovative and creative powerhouses by providing endless inspiration, inclusivity, and collaborative communication.

Natalie has served on the San Francisco board of AIGA as Interactive Chair and has presented several panel discussions about work-life-balance and the importance of creative side projects. She also volunteers with the San Francisco Unified School District – Public School Arts Program, focusing on social justice and climate change through design thinking and fine art. She has also served as an SFUSD Art Committee member.

SELECT CLIENTS/PARTNERS

CONSUMER

Allstate
Unilever
Dove
Miyoko’s Creamery
DOLAN Clothing
PerriconeMD
Lexus
Chrysler
Pfizer
The Home Depot
United Airlines
Makena Capital

MEDIA and PUBLISHING

CNET
CBS News
Sunset Magazine
Better Homes and Gardens
The New York Post
Saveur magazine
Tom’s Guide
Laptop Magazine
Bazaar Voice
Red Tricycle

SCIENCE & TECHNOLOGY

Stanford Accelerator Lab – DoE
Vibrant Planet – Land Tender
California Forest Observatory
Phylagen
Magnus Medical
Halo Neuroscience
Panorama Environmental

ENTERTAINMENT

Sony Music
CBS Entertainment
Sony Playstation
ABC
SEGA
Atari
Universal Pictures

CONSULTING FIRMS

Stamen Design
Presence Product Group
Saatchi & Saatchi
Digitas
Publicis
George P Johnson
Kenwood
Questus

NON PROFIT

AIGA SF
SFUSD
Change A Path
Design Intelligence Department

EXPERTISE & CAPABILITIES

01. IDEATION

Creative Leadership

Creative Direction
Design Team Development
Art Direction
Vision and Mission
Moodboards
Storyboards
Resource Planning
Brand/Design Advocate

02. PROCESS

Discovery & Strategy

Competitive/Existing Products
Journey Maps
Concept Development
Creative Brief
Design Plan
Naming Conventions

03. HUMAN CENTERED DESIGN

Product & Visual Design

Wireframes
Prototypes
Visual Design
Brand and Design Guidelines
Logo Design
UX and UI design
Content design
Inclusive design
Physical design