Designing innovative experiences and elevating mission-driven brands to the next level.
Natalie Hansen is a hands-on design leader creating user-centered solutions and leads world-class digital products from concept to launch.
Natalie leads and mentors multidisciplinary design teams and works with executive stakeholders through empowerment, transparent communication, deep empathy, and human-centered design strategies.
Natalie has successfully built award-winning design teams from the ground up and has transformed existing teams into innovative and creative powerhouses by providing endless inspiration, inclusivity, and collaborative communication.
Natalie has held Executive Creative Director positions at CNET & CBS News and Creative Director roles at Sony Music and Sega. Most recently, she has been working with some of the world’s most innovative start-ups leading product design, brand strategy, and visual design. Natalie has also spent several years working with design firms such as Stamen, Digitas, Team One/Saatchi & Saatchi, and Publicis.
Strategy is at the core of what I do. I help define product and identity goals combined with business objectives. I bring ideas to life through strategic design solutions – solutions that make a positive connection with people.
Design thinking, human-centered solutions, & innovative approaches – my work reflects the uniqueness of each experience. Design outcomes should have a positive impact, be easy to use, easy to understand, and beautiful whenever possible (and it is always possible).