Magnus Medical

  • Role

    Executive Creative Director

  • Client

    Magnus Medical / Stanford University Brain Stimulation Lab

  • What

    Strategy, Identity, Product Design

Magnus

Visual Identity
Product Design
Brand Guidelines
Industrial Design
Social Media
Marketing Design
Clinical Trial Campaign

A novel brain
stimulation technology
for people suffering
from major
depressive disorder.

I had the privilege of leading all design efforts at Magnus Medical. I partnered with the founding team, engineering group, marketing, legal, press relations, and external engineering and industrial design partners.

Magnus Medical is start up that helps restore healthy neural activity and relieves symptoms of major depression with an FDA approved novel technology.

OUTCOMES

0-100%

Launched new brand and product design from the ground up.

$25M

Company successfully raised $25M three months after launch.

6+

Added half a dozen research sites in less than 3 months after launch.

I worked with the founders to help introduce a groundbreaking medical technology to the world with a strategic brand identity, thoughtful messaging, coupled with human centered design solutions.

Designing for severe depression requires a sensitive, empathetic, and thoughtfully balanced approach. Designing for a start-up organization and a novel technology added an additional complex layer on top of an already delicate subject. Educating the entire team about the nuances of “delicate design” was an ongoing and enlightening conversation – from tonality, to environmental color composition on the medical cart and chair, to lifestyle photography. It was a delight to work with such a kind team.

IN THE MEDIA

Magnus Medical received an impressive amount of news coverage after the FDA approval announcement was made: The Today Show, CBS Sunday Morning, Huberman Lab, KQED, U.S. News and World Report, NPR, Patrick Kennedy, San Francisco Business Times, Medscape, Fierce Biotech, Psych News, BioWorld Med Tech, Brain & Behavior Research Foundation, and World Science Festival among others.

THE WORK

5 Project Highlights

01.     Magnus Medical logo

 

02.     Brand and identity guidelines

 

03.     Website design and development

 

04.     Product design and communication campaigns 

 

05.     Clinical trial campaign and onboarding guide

01. CORPORATE LOGO

02. BRAND AND IDENTITY GUIDELINES

02a. BRAND GUIDELINES – COLOR PALETTE

Subtle blues
and earth tones
soften an expressive green.

The Magnus Medical palette consists of varying shades, tints, and tones of blue and green. These colors combined with white and earth tones helps convey a forward-thinking, medical technology company that is innovative and thoughtful.

The team at Magnus has a fondness for the ocean, more specifically, surfing. These muted colors are a gentle nod to the feeling of catching the perfect wave: being connected to everything around you with a sense of ease and calmness.

Secondary Color

Light Stone

HEX F5F3F2

Secondary Color

Ocean Blue

HEX 7EB9C8

Secondary Color

Benton Blue

HEX DDEDF9

Secondary Color

Bay Gray

HEX F6F7F6

RGB 246  247  246

Primary Color

Stone Blue

HEX 628B96

RGB 98  139  150

03. WEBSITE DESIGN AND DEVELOPMENT

Prototypes,
design, and
WP development.

Corporate website – creative direction, copy direction/tone, hands-on design, architecture, and WordPress development.

Cohesion and consistency with a lightly branded touch.
When practitioners interact with the digital product/chair/coil/medical cart, they sense the promising mission of Magnus Medical and the “SAINT” technology – Stanford Accelerated Intelligent Neuromodulation Therapy.

04. Product design and marketing communication

Seamlessly integrating brand, product design, and physical design.

05. Clinical Trial Campaign

Launching the
OLO clinical trial
campaign.

Different, but part of the same family.

The Olo (Open Label Optimization) campaign required a separate identity – with a gentle nod towards the Magnus Medical and Saint brand. This campaign guide helps clinical trial partners quickly onboard patients through consistent messaging and imagery via social media and marketing materials.

The Olo identity is more “human” focused, whereas the Magnus/Saint identity is “technology and science” focused. For this sub-identity shift, I coupled warm imagery with complimentary colors (teal and orange). This helped convey a sense of peaceful energy – communicating a calm and hopeful message.