Clinical Trial Campaign
A novel brain
for people suffering
I had the privilege of leading all design efforts at Magnus Medical. I partnered with the founding team, engineering group, marketing, legal, press relations, and external engineering and industrial design partners.
Magnus Medical is start up that helps restore healthy neural activity and relieves symptoms of major depression with an FDA approved novel technology.
Launched new brand and product design from the ground up.
Company successfully raised $25M three months after launch.
Added half a dozen research sites in less than 3 months after launch.
I worked with the founders to help introduce a groundbreaking medical technology to the world with a strategic brand identity, thoughtful messaging, coupled with human centered design solutions.
Designing for severe depression requires a sensitive, empathetic, and thoughtfully balanced approach. Designing for a start-up organization and a novel technology added an additional complex layer on top of an already delicate subject. Educating the entire team about the nuances of “delicate design” was an ongoing and enlightening conversation – from tonality, to environmental color composition on the medical cart and chair, to lifestyle photography. It was a delight to work with such a kind team.
IN THE MEDIA
Magnus Medical received an impressive amount of news coverage after the FDA approval announcement was made: The Today Show, CBS Sunday Morning, Huberman Lab, KQED, U.S. News and World Report, NPR, Patrick Kennedy, San Francisco Business Times, Medscape, Fierce Biotech, Psych News, BioWorld Med Tech, Brain & Behavior Research Foundation, and World Science Festival among others.
5 Project Highlights
01. Magnus Medical logo
02. Brand and identity guidelines
03. Website design and development
04. Product design and communication campaigns
05. Clinical trial campaign and onboarding guide
01. CORPORATE LOGO
02. BRAND AND IDENTITY GUIDELINES
02a. BRAND GUIDELINES – COLOR PALETTE
and earth tones
soften an expressive green.
The Magnus Medical palette consists of varying shades, tints, and tones of blue and green. These colors combined with white and earth tones helps convey a forward-thinking, medical technology company that is innovative and thoughtful.
The team at Magnus has a fondness for the ocean, more specifically, surfing. These muted colors are a gentle nod to the feeling of catching the perfect wave: being connected to everything around you with a sense of ease and calmness.
RGB 246 247 246
RGB 98 139 150
03. WEBSITE DESIGN AND DEVELOPMENT
Corporate website – creative direction, copy direction/tone, hands-on design, architecture, and WordPress development.
Cohesion and consistency with a lightly branded touch.
When practitioners interact with the digital product/chair/coil/medical cart, they sense the promising mission of Magnus Medical and the “SAINT” technology – Stanford Accelerated Intelligent Neuromodulation Therapy.
04. Product design and marketing communication
Seamlessly integrating brand, product design, and physical design.
05. Clinical Trial Campaign
OLO clinical trial
Different, but part of the same family.
The Olo (Open Label Optimization) campaign required a separate identity – with a gentle nod towards the Magnus Medical and Saint brand. This campaign guide helps clinical trial partners quickly onboard patients through consistent messaging and imagery via social media and marketing materials.
The Olo identity is more “human” focused, whereas the Magnus/Saint identity is “technology and science” focused. For this sub-identity shift, I coupled warm imagery with complimentary colors (teal and orange). This helped convey a sense of peaceful energy – communicating a calm and hopeful message.