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I love what I do

I'm a San Francisco based creative director specializing in user experience, consumer products and media publishing. I've led and mentored award-winning design teams across all mediums - interactive, motion graphics, mobile, environmental and traditional design.

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        What I Do

        I do a lot. Probably more than I should. In a nutshell, I’m a hands-on, jump-right-in creative director. I’ve built creative teams from the ground up – ranging in size from 2 to 34 people. I’ve worked with small start-ups to global corporations. *Fun Fact: I worked on the original iPhone – before Apple bought the patent from the start-up I worked at. Outside the nutshell, I’m an artist – I make things.

        portfolio

        Areas of focus

        Creative Direction100%
        Environmental Design75%
        User Experience100%
        Strategy + Planning90%

        Brands I’ve worked with

        CONSUMER: PerriconeMD, Williams-Sonoma, Dove, American Greetings, Heinz, Safeway, Unilever, The Home Depot, United Airlines, Lexus, Chrysler, Pfizer, MasterCard
        PUBLISHING: Sunset Magazine, Better Homes and Gardens, The New York Post, Industry Standard, Saveur magazine, RedTricycle, CNET, CBS News
        TECH: eBay, AOL, Acer, Intel, Groupon, Verizon, AT&T
        ENTERTAINMENT: Sony Playstation, Sega, Atari, Lucas, Universal Pictures, ABC, CBS, FOX Movies, NFL, Disney, Showtime

        Feedback

        Natalie worked for me at CBS Interactive where she was the head of UX and design for CNET & CBS News. She truly understands the essence of a brand and how to capture it on screen. She never shies away from tough challenges – I would happily work with her again in the future.

        Jason Fischel, Vice President, General Manager - Getty Images

        Before I even worked for Natalie, I always admired the work that she and her team produced for CNET. From the multiple site redesigns to the brand refreshes, it was clear to me that she cared about the craft of design as well the experience of site users. Natalie is a leader who trusts her team with their projects but also has the instinct to know when to get involved. She communicates concisely with internal clients/partners, sets realistic expectations and is detail-oriented – all while maintaining a great sense of humor and wit.

        Mark Buswell, Art Director - Google

        Natalie is a superb colleague in every regard; her work is always timely, informed, and without flaw. There were many occasions when various projects we worked on together would not have succeeded but for her insightful input and capable leadership. She is an outstanding team-mate and brings a wealth of expertise and experience to her craft.

        D. Vinay Dixit, Senior Director, UI Engineering - LinkedIn

        Natalie is the rare and wonderful creative director who has both innovation and leadership skills in her ample toolbox. Natalie is driven by a great work ethic and a strong creative point of view. I have seen her lead major successful redesigns and rebuild our design team into a powerhouse. She would be an asset to any organization who values their brand and their user experience.

        Kelly Morrison, Vice President, Product Development - Common Sense Media

        Natalie has always exceeded my expectations. She has a clear vision and is able to not only articulate it, but execute on it. That is a rarity these days.

        Jordan Berg, CEO & Co-Founder - Questus