Results

CNET
Role: Executive Creative Director

Overall design direction & user experience for CNET.com. Guide product development initiatives, brand strategy, social integration, emerging platforms (tablets, phones, iptv), motion graphics, software application interface design, e-commerce interface design, sales support, set design, CES trade show design, and online/outdoor media. Relaunched and redesigned CNET in 2008 and 2011.

Over the course of 3.5 years, I was able to successfully execute experiences and designs that consistently increased users and usage to CNET.com – year over year.

Basic CNET stats:
32 million unique users (mo)
18.5 million video streams (mo)
3.5 million software downloads (daily)
560,000+ Twitter followers
400,000+ Facebook fans

CBS News.com
Role: Executive Creative Director

Redesigned and relaunched CBS News in 2009. Top sites included: 60 Minutes, 48 Hours, The Evening News, The Early Show, and Face the Nation. In less than a year, CBS News page views went up by 40+% and video consumption went up by 60+%

New York Post
Agency: Questus
Role: Creative Director

Complete site redesign – architecture, branding, user interface and new sections. Since the launch of the new site, the New York Post increased circulation by 10% while all other daily organizations reported an average decline of -2%.