• Simplicity

    is complexity

    resolved

    constantin brancusi
     

    My responsibility as a creative director is

    to listen wholeheartedly and translate

    complex objectives into meaningful and

    easy-to-use experiences that people love.

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Natalie is a San Francisco based creative director and brand stylist who specializes in user experience and product innovation – specifically in the consumer products and media publishing industry.

Start-ups to Fortune 500

I’ve worked with small, 2-person start-ups to global companies like Sony Music, Playstation, CBS Entertainment, United Airlines, Lexus, Unilever, CNET and CBS News to name a few.

Risk Taker

If you have a product that’s compelling, good for humans and the planet – chances are, I’ll say yes.

Select Projects

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Branding
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Commerce
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Environmental
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Packaging
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Personal
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Print design
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UX
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Miyoko’s Kitchen

Branding / Environmental / Packaging
 1

CNET

Branding / Environmental / UX
 2

Red Tricycle

Branding / UX
 1

CBS News

Branding / UX
 1

Sony Music

Branding / Environmental / UX
 2

Nakashento (coming soon)

Branding / Commerce / Packaging / Personal / Print design / UX
 0

Zoove

Branding / UX
 3

New York Post

Branding / UX
 5

How I do what I do

  • My Process
  • Brain Storming

    I work with clients and internal teams to help build a vision around business objectives.

  • Planning & Strategy

    A good strategy is at the heart of all visual communication – across all mediums.

  • Design

    A great design is thoughtful, organized, and authentic to who and what your business is about.

  • launch

    Viola!

0Cups of Tea
0Projects Launched
0Satisfied Clients
0Days of Work

DESIGN IS

THINKING

MADE

VISUAL

 

“Saul Bass”

Latest Posts

An oldie, but goodie: Hiut has the right idea

May 2, 2016
I’ve been a fan of Clare and David for many many years. I was super excited when I heard that they were reviving an old mill (and a forgotten town) in Cardigan Bay (UK). This team is doing everything right. They have a great work philosophy for the company and the community. Aside from making amazingly well-crafted jeans, they also started a lecture/talk series – called “The Do Lectures.” Their goal is bring the DO-ers of the world together – the movers and shakers, the disrupters and the change-makers – and ask them to tell their stories. (typically in some type of magical outdoor, 3-day camping-under-the-stars-experience). If you haven’t heard of them – well, here are a couple of links. Enjoy! http://www.thedolectures.com http://www.hiutdenim.co.uk

Natalie Hansen Vs. Steamed Artichoke Studio

November 4, 2015
So what’s the difference between the two sites? Not much (except the backend/template). I wanted to learn some new WordPress tricks and dust off the seven year old site. I’ve always wanted my name.com site to host projects other than my work-work. My work-work and my person/creative projects are so different – the two don’t intermingle very well. So now, Steamed artichoke studio is 100% dedicated to work-work and this site is where I share work AND personal/creative projects (like all of the items I sell on Nakashento).

Site update in progress. Please check back in a few days.

November 4, 2015
I’m designing and working in WordPress at the same time. Just want to try a few things out on the font door. Also doing a quick character count for post length. Thanks for visiting.

Site update in progress. Please check back in a few days.

November 3, 2015
A few words for this section. I’m designing and working in WordPress at the same time. Just want to try a few things out on the font door. Also doing a quick character count for post length. Thanks for visiting.

Project: Move Me {creative direction + ux}

November 15, 2012
Creative direction, hands-on design, wireframes, brand guidelines, logo, and product strategy for a car-service start-up. It was a great idea until Uber took over the planet…   Brand guide App developer guide High fidelity wireframes