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Design Leader

Natalie Hansen is a San Francisco based Executive Creative Director and brand strategist who specializes in product innovation and user experience – focusing on consumer products and media publishing.

Experience

Natalie has held Executive Creative Director positions at CNET & CBS News, and Creative Director roles at Sony Music and Sega. She has also consulted and spent some time at leading design firms such as Modem Media/Digitas, Publicis, and Team One/Saatchi & Saatchi and has developed solutions for brands including: Unilever, Target stores, Lexus, Universal Studios, Sony Playstation, The Home Depot, Better Homes & Gardens, PerriconeMD and Sunset Magazine, among others.

Risk Taker

If you have a project that’s challenging, innovative, and good for humans – chances are, she’ll say yes.

Select Projects

All
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Branding
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Commerce
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Environmental
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Packaging
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Personal
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Print design
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UX
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Zoove

Branding / UX
 3

Perricone MD

Branding / Commerce / UX
 2

CNET

Branding / Environmental / UX
 2

Sony Music

Branding / Commerce / Environmental / Print design / UX
 2

Red Tricycle

Branding / UX
 2

CBS News

Branding / UX
 1

New York Post

Branding / UX
 5

Wine Club: Sunset Magazine, BHG,..

Branding / Packaging / Print design / UX
 4

How I do what I do

  • My Process
  • Brain Storming

    I work with Fortune 500 companies and scrappy start-ups to help build a vision around business objectives. I do this through active listening and a profound and genuine interest in what clients are trying to accomplish.

  • Planning & Strategy

    A good strategy is at the heart of every successful design.

  • Design

    Design and prototype for various mediums. Create beautiful, thoughtful, and intuitive experiences.

  • launch

    Voila!