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Design Leader

Natalie Hansen is a San Francisco based Executive Creative Director and brand strategist who specializes in product innovation and user experience – focusing on consumer products and media publishing.

Experience

Natalie has held Executive Creative Director positions at CNET and CBS News, and Creative Director roles at Sony Music and Sega. She has also consulted and spent some time at leading design firms such as Modem Media/Digitas, Publicis, and Team One/Saatchi & Saatchi and has developed solutions for brands including: Unilever, Target stores, Lexus, Universal Studios, Sony Playstation, The Home Depot, Better Homes & Gardens, PerriconeMD and Sunset Magazine, among others.

Risk Taker

If you have a project that’s challenging, innovative, and good for humans – chances are, she’ll say yes.

Select Projects

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Branding
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Commerce
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Environmental
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Packaging
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Personal
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Print design
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UX
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CBS News

Branding / UX
 1

Perricone MD

Branding / Commerce / UX
 2

CNET

Branding / Environmental / UX
 2

Sony Music

Branding / Environmental / UX
 2

New York Post

Branding / UX
 5

Wine Club: Sunset Magazine,…

Branding / Packaging / Print design / UX
 3

Zoove

Branding / UX
 3

Red Tricycle

Branding / UX
 1

How I do what I do

  • My Process
  • Brain Storming

    I work with clients and internal teams to help build a vision around business objectives.

  • Planning & Strategy

    A good strategy is at the heart of all visual communication – across all mediums.

  • Design

    A great design is thoughtful, organized, and authentic to who and what your business is about.

  • launch

    Viola!