Solving complex
problems through
the power of design.
Natalie Hansen is an award-winning design leader rooted in creativity, strategic precision, and a profound interest in the human experience.
From Global Brands to Startups
Natalie Hansen is an executive creative director and product design leader specializing in emerging platforms and connected experiences. She has led and designed industry-changing products that leverage pioneering technologies including AI/ML, biotech, neuroscience, climate tech, and healthcare. Her work encompasses digital, traditional, and physical – and has been featured in Forbes, WSJ, BBC, Bloomberg, FastCo, NBC, CBS, ABC, and The New Yorker among others.
Formerly, Fractional Head of Design at Magnus Medical (Stanford University Brain Stimulation Lab), Director of Product Design at Presence Product Group (now Accenture Song), Executive Creative Director and Director of UX at CNET, First Head of Design and Director of UX at CBS News, and Creative Director at Sony. Natalie has also worked on projects for organizations such as Stanford Accelerator Lab / The U.S. Department of Energy, Unilever, Allstate, Universal Pictures, CBS Entertainment, PlayStation, Sunset Magazine, Better Homes and Gardens, and United Airlines among many others.
ABC
Allstate
Atari
CBS Entertainment
DOLAN Clothing
Dove
Home Depot
Lexus
Makena Capital
Miyoko’s Creamery
Perricone MD
Pfizer
SEGA
Sony Music
Sony Playstation
Unilever
United Airlines
Universal Pictures
Bazaar Voice
Better Homes and Gardens
CBS News
CNET
Laptop Magazine
Red Tricycle
Sunset Magazine
The New York Post
Tom’s Guide
Tom’s Hardware
California Forest Observatory
Halo Neuroscience
Magnus Medical
Panorama Environmental
Phylagen
U.S. Department of Energy – SLAC
Vibrant Planet – Land Tender
Creative Leadership
Creative Direction
Design Team Development
Art Direction
Vision and Mission
Moodboards
Storyboards
Resource Planning
Brand/Design Advocate
Discovery & Strategy
Competitive/Existing Products
Journey Maps
Concept Development
Creative Brief
Design Plan
Naming Conventions
Product & Visual Design
Wireframes
Prototypes
Visual Design
Brand and Design Guidelines
Logo Design
UX and UI design
Content design
Inclusive design
Physical design