ALLSTATE
Creative Direction
UX/UI Design
Data Visualization
Story Boards
Product Marketing Design
Environmental Design
OVERVIEW
While at Stamen, I worked with Product Lead, Kelly Morrison and Design Technologist, Logan Williams to craft an “edutainment” touch screen interface that visually explained what a digital footprint is – and how to protect it.
The experience featured multiple persona scenarios with different digital footprint insights. After a select amount of interactions, the experience concluded with a CTA, encouraging the viewer to interact with an Allstate representative to discuss their new LifeLock product offering.
We had a very constrained schedule to work with for this project – less than 4 weeks from concept to opening day at CES. I worked with Kelly and Logan and immediately sketched out a storyboard that was quickly approved. I then moved on to the visual design process – and between design sprints, I provided motion direction to Logan (who immediately nailed the UX and ambient background movement). *I talk a lot about “stars aligning” in my work, but the truth is, when you have clear communication and trust within a team, amazing things transpire. We successfully communicated the complexity of an individual’s digital footprint in an engaging, educational, and approachable manner. Its unveiling at CES garnered widespread attention, with social media buzz and significant press coverage amplifying its impact.
In retrospect, this project stands as a testament to the power of collaboration and effective communication in overcoming even the most daunting challenges.