Natalie Hansen

UX, Product
Design, &
Visual Identity.

Multidisciplinary design leader specializing
in complex product design, strategy, and identity.

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Design Studio

Designing innovative experiences and elevating organizations to the next level.

Natalie Hansen is a hands-on design leader specializing in complex systems design thinking – leading award-winning design solutions from concept to launch. Work includes product design, strategy, visual identity, environmental, and all the creative things that happen in between.

Design Leadership
Design Leadership

Natalie leads and mentors multidisciplinary design teams and works with executive stakeholders through empowerment, transparent communication, deep empathy, and human-centered design strategies.

Team Builder
Team Builder

Natalie has successfully built award-winning design teams from the ground up and has transformed existing teams into innovative and creative powerhouses by providing endless inspiration, inclusivity, and collaborative communication.

Experience

Team
Stewardship,
Design & Strategy.

About
Work

Portfolio
&
Case Studies

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Capabilities

Creatively solving
problems through
cross-functional
collaboration, and
design innovation.

Corporate, Agency, & Start-Up Experience

Natalie has held design leadership roles at CNET, CBS News, and Sony Music. She has also worked with firms such as Digitas, Stamen Design, and Team One/Saatchi & Saatchi. Notable work includes Dove, Sunset Magazine, Better Homes and Gardens, CBS Entertainment, Universal Pictures, Playstation, Perricone MD, and the Stanford University National Accelerator Laboratory among others.

Strategy & Design

Strategy is at the core of every successful design. I help define product and identity goals combined with business objectives. I bring ideas to life through strategic design solutions – solutions that make a positive connection with people.

Translating Ambiguous Ideas Into Effective Experiences

Leveraging holistic design thinking, human-centered solutions, & innovative approaches, I shape products and identities into effective, intuitive, and contemporary experiences that make a positive impact.