Natalie Hansen

Product,
Design, &
Visual Identity.

Natalie Hansen is a design leader specializing
in complex systems product design, strategic
development, and identity.

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EVERYTHING MATTERS

Designing innovative experiences and elevating organizations to the next level.

Design Leadership
Design Leadership

Natalie has led and designed products and experiences for some of the most well known brands in the world along with numerous startups.

Team Builder
Team Builder

Natalie has mentored and grown award-winning design teams from the ground up and partners with teams to elevate creative thinking and innovation.

Experience

Team
Stewardship,
Design & Strategy.

About
Work

Portfolio
&
Case Studies

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Capabilities

Creatively solving
problems through
cross-functional
collaboration and
design innovation.

Corporate, Agency, & Start-Up Experience

I’ve held executive design leadership roles at global companies and have led design for numerous studios in San Francisco, Los Angeles, and New York. Recent work includes leading design for several startups, launching novel solutions in AI and ML technology, climate, SaaS, and consumer.

Strategy & Design

Strategy is at the core of every successful design. I help define product and identity goals combined with business objectives. I bring ideas to life through strategic design solutions – solutions that make a positive connection with people.

Translating Ambiguous Ideas Into Effective Experiences

I help teams unravel, realign, raise the bar, and focus. This is done through holistic design thinking, human-centered solutions, innovative approaches (unique to each team), and an open/approachable way of communicating. Organizations have a clear understanding of the “why” from ideation to launch. This results in mission-led outcomes and exceptional experiences.