Founder + Creative Director + Artist
I wanted to build an online store to sell personal projects (posters, screen prints, housewears, etc). I also wanted to explore a hands-on experience with e-commerce. Everything from building the site, to figuring out how the transactions worked – the entire process: taxes, packaging, shipping, inventory, customer feedback, social media, etc. I sampled a bunch of e-comm interfaces and ended up modifying a low-end template via Shopify and eventually migrated over to Etsy. *The main site is built on Word Press via a responsive layout. Building the Nakashento brand became the conundrum that a lot of my smaller clients experience – you just want to focus on making and shipping your products! You also want your business (admin) to magically run itself. It’s a much bigger commitment when you’re shipping physical goods. Nakashento has been a great creative outlet, personally and professionally.
SCOPE OF WORK:
Branding, packaging, product photography, e-comm, social media
- User Experience