CNET
ROLE:
Executive Creative Director + Director, Customer Experience Design
CNET:
145 million global unique monthly users
36 million U.S. unique monthly users
1 billion downloads a year
SUMMARY:
-Made technology news publishing beautiful
-Redesigned CNET from the ground up – in less than a year, highlights included:
224% increase in social engagement
58+% increase in video streams
Rated #1 outstanding booth experience at CES
-Led design and UX with a team of interactive designers, art directors, prototypers, production artists, traditional designers, and motion graphic designers. *responsible for leading design and user experience for CNET and CBS News simultaneously
-Product development initiatives included:
Product reviews
Editorial news publishing
Video consumption
Social media integration
E-commerce
Community forums
Motion graphics
Set design (SF and NYC studios)
Trade show designs
Online and outdoor media campaigns
Multi-platform experience design
CNET News
CNET Product Reviews
CNET TV – all programs
CNET How-To
Downloads.com
Car Tech
Deals
Shopper.com
Tech Tracker
SCOPE OF WORK:
Branding, UX (mobile, web, iptv), data visualization, environmental, motion graphics, print, product design, e-commerce, photography, sales and marketing support.
- Branding
- Commerce
- data visualization
- Design
- Environmental Design
- iptv
- Mobile
- Product Design
- Product Marketing
- responsive
- User Experience