CBS INTERACTIVE – CBS NEWS

ROLE:
Executive Creative Director – User Experience

SUMMARY:
Made news publishing beautiful
-Successfully redesigned CBS News from the ground up and elevated a Tiffany brand to the next level in media publishing
-Within three months of the redesign, CBS News page views increased by 40+% and video consumption increased by 60+%
-Developed a modular system and overall product design strategy that made UX, development and business opportunities efficient and easy to implement
-Led the overall creative direction and user experience for CBS News with a team of art directors, prototypers, production artists, and motion graphic designers.
-Worked with executive producers and developed a clear vision for each brand’s respective online presence. Programs included:
60 Minutes
CBS Evening News
Face the Nation
48 Hours
Sunday Morning
The Early Show
Up to the Minute
CBS Original programs

SCOPE OF WORK:
Branding, UX, motion graphics, product development, sales and marketing support.

• Branding
• Design
• Mobile
• Product Design
• Product Marketing
• User Experience