Zoove Mobile
Design & Strategy
-Brand
-Client Pitches
-Experiential
-Marketing
-Mobile
-Product
-UX
-Web
PARTNERING WITH GLOBAL BRANDS
Led end-to-end creative and design strategy for a portfolio of location-based mobile activations. Directed brand development, product and service design, and high-impact pitch narratives. Oversaw cross-functional teams delivering integrated campaigns for major global brands, with a focus on crafting distinctive offline-to-online experiences that drove engagement and measurable business outcomes.
INNOVATIVE CAMPAIGNS
Client: Unilever
Brand: Dove
What: Zoove was the mobile partner for the first “Living Ad” campaign. I pitched and designed a seamless experience that allowed instant access to Dove’s highly successful campaign. User’s simply dialed **DOVE from their mobile device to instantly upload a personal image – and moments later, they were able to see their image on a billboard in Times Square, NYC.
Results: 1 billion media impressions and an average online engagement time of over 3 minutes, 80% above estimated goal.
SELECT WORK
The Meal Spot: Recipe App for Unilever and Target
A mobile recipe and geo-targeted shopping experience.
*Leveraging radio and in-store promotions.
Dove “Show Us Your Skin” mobile activation.
Users instantly participated in Dove’s campaign by posting images and seeing them appear in real time via Times Square, New York.
Starbucks: Instant Rewards Program
Customers simply dialed **BUCKS to instantly sign up for the Starbucks rewards program.
Mobile Partner for Major Brands and Agencies
From ideation, to design, to launch, to data insights. We helped clients connect with customers.
BRAND IDENTITY AND GUIDELINES
Zoove was a mobile technology start-up that was successfully acquired. I joined the team to help advance the StarStar product design and user experience portfolio. I also developed a brand foundation (designing for a potential acquisition). It was crucial that our brand conveyed more than just technical innovation.
It was crucial to our success that our small startup communicated that were seasoned creative leaders, innovative technologists, and data insight experts. Together, our team developed a strong presence in the mobile marketplace and the company was successfully acquired.