Freelance Creative Director (from concept to launch)
Miyoko’s Kitchen is a new small-batch vegan cheese manufacturer that started out in Fairfax, Ca. We were a team of three: Miyoko, the CEO and myself. We started off in Miyoko’s home kitchen. There wasn’t a name, or a facility or even an identity – just an amazing product that needed to make it to the public. Seven months later, Miyoko’s Kitchen started manufacturing organic, cashew-based cheese. In less than 3 weeks after launching Miyoko’s Kitchen, the company pre-sold over 10,000 pounds of vegan cheese. They have since grown their amazing line of vegan products and moved to a much larger facility in Petaluma, Ca. All of Miyoko’s products are pretty amazing!
SCOPE OF WORK:
Brand strategy, naming and identity
Pitch packages for investors (it was crucial that all packaging was made of recycled, non-toxic ink and compostable materials)
Interior and exterior design direction for retail, kitchen, and office space. Worked directly with CEO and architect. Introduced the concept of adding window displays into manufacturing area, aging room, via the retail space. This allowed a previously “windowless” space to be brighter/lighter and more inviting to the overall process of vegan cheese making. We transformed a simple space into an inclusive and dynamic experience.
Designed and led the production of brand materials: business cards, sales/marketing materials, packaging, etc.
Prototyped, designed and launched website
Established and launched social outreach via Instagram, LinkedIn, Facebook, Pinterest, Website and email.
Developed packaging strategy (RFP) with CEO and co-led all agency reviews (final agency choice: Juli Shore Design). I highly recommend this team if you have a packaging project on the horizon.
- Environmental Design
- User Experience