SAS_cnet960

CNET

ROLE:
Executive Creative Director / Director, Customer Experience Design

145 million global unique monthly users
36 million U.S. unique monthly users
1 billion downloads a year

SUMMARY:
-Made technology and news publishing beautiful
-Led the overall creative direction & user experience for CNET with a team of art directors, prototypers, production artists, traditional designers and motion graphic designers.
-Communicated clear vision of brand essence across all mediums
-Redesigned CNET.com with a more holistic approach (no longer treated product development initiatives as silo requests). Highlights include: 224% increase in Facebook fans, 58+% increase in video streams, and rated #1 outstanding booth experience (via bizbash)
-Led design and UX for all product development initiatives: social integration, emerging platforms (tablets, phones, iptv), e-commerce, community, product reviews, motion graphics, set design (SF and NYC studios), trade show designs, and online/outdoor media campaigns
*Side note: I was also the ECD for CBS News during this time.

SCOPE OF WORK:
Branding, UX (mobile, web, iptv), data visualization (partnered with Stamen Design), environmental, motion graphics, print, product development, e-commerce, sales and marketing support.

CNET News
CNET Product Reviews
CNET TV – all programs
CNET How-To
Downloads.com
Car Tech
Deals
Shopper.com
Tech Tracker

  • Branding
  • data visualization
  • Design
  • Environmental Design
  • iptv
  • Mobile
  • Print
  • responsive
  • User Experience