Projects

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    Allstate
  • +
    Zoove
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    Halo Neuroscience
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    Red Tricycle
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    CBS News
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    Miyoko’s Kitchen
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    Perricone MD
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    CNET

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CNET

ROLE:
Executive Creative Director + Director, Customer Experience Design

CNET:
145 million global unique monthly users
36 million U.S. unique monthly users
1 billion downloads a year

SUMMARY:
-Made technology news publishing beautiful
-Redesigned CNET from the ground up – in less than a year, highlights included:
224% increase in social engagement
58+% increase in video streams
Rated #1 outstanding booth experience at CES

-Led design and UX with a team of interactive designers, art directors, prototypers, production artists, traditional designers, and motion graphic designers. *responsible for leading design and user experience for CNET and CBS News simultaneously
-Product development initiatives included:
Product reviews
Editorial news publishing
Video consumption
Social media integration
E-commerce
Community forums
Motion graphics
Set design (SF and NYC studios)
Trade show designs
Online and outdoor media campaigns
Multi-platform experience design
CNET News
CNET Product Reviews
CNET TV – all programs
CNET How-To
Downloads.com
Car Tech
Deals
Shopper.com
Tech Tracker

SCOPE OF WORK:
Branding, UX (mobile, web, iptv), data visualization (partnered with Stamen Design), environmental, motion graphics, print, product development, e-commerce, sales and marketing support.

  • Branding
  • data visualization
  • Design
  • Environmental Design
  • iptv
  • Mobile
  • Print
  • responsive
  • User Experience