ZOOVE (successfully acquired by Mblox)
SUMMARY: Zoove was a mobile technology start-up (run by former CBS/CNETers)
I was brought on board to help develop a brand foundation and advance the StarStar product design portfolio. Our goal was to build momentum within the mobile marketplace – pitching clients and agencies with innovative mobile marketing concepts. The company was later acquired by Mblox – the largest independent application-to-person (A2P) mobile messaging provider in the world. Start-up meets happy ending.
-Developed brand identity, product positioning strategy, and pitch presentations
-User experience, idea leadership and creative direction across all platforms for clients such as:
The Home Depot
–Dove: Dove Real Women Everywhere campaign
Users called **DOVE to submit a photo and appear in the Real Women Everywhere “Living Ad.” Users appeared instantly in the Dove campaign (displayed via a Times Square digital billboard). Images were later featured in a print version of the campaign. Users were also able to share their photo with social networks and this helped spread the word quickly.
–Unilever + Target = Mealspot: Instant recipes and ingredients at your fingertips
Mealspot is a geo-targeted iPhone and Android application that Zoove developed for Unilever and Target. The app allows customers at Target stores to purchase discounted items for recipes that are featured in the app. A new recipe is released each week with a detailed ingredient list and a step-by-step preparation guide. Users are able to share recipes on social networks or as a text message. Radio spots and in-store displays promoted the campaign.
–Starbucks: Instant rewards program
SCOPE OF WORK:
Branding, UX design, sales materials/presentations, office design, creative strategy for client pitches
- User Experience