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By Natalie 3 weeks ago
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960_CBSNews

ROLE:
Executive Creative Director – User Experience

COMPANY:
CBS INTERACTIVE – CBS NEWS

SUMMARY:
Made news publishing beautiful
-Led the overall creative direction & user experience for CBS News with a team of art directors, prototypers, production artists, and motion graphic designers.
-Communicated clear vision of brand essence for all news programs including: 60 Minutes, The Evening News, 48 Hours, The Early Show, Face the Nation, Crimesider, @KatieCouric, The Tomorrow Show with Mo Rocca, and Up to the Minute.
*Side note: I was also the ECD for CNET during this time.

SCOPE OF WORK:
Branding, UX, motion graphics, product development, sales and marketing support.

CNET & CBS NEWS REDESIGN DEMO REEL
vimeo.com/CNET/CBSREEL

  • Branding
  • data visualization
  • Design
  • Environmental Design
  • Mobile
  • User Experience