ALLSTATE

ROLE:
Freelance Creative Director – Stamen Design

SUMMARY:
Announced Allstate’s digital safety initiative at the Consumer Electronics Show.
Developed a touch screen interface that featured multiple persona scenarios. We successfully communicated the complexity of a digital footprint in an interesting, educational, and approachable way through a touchscreen experience.

SCOPE OF WORK:
Creative Direction
UX/UI Design
Story Boards

TEAM
Kelly Morrison
Content Strategist/Project Lead

Logan Williams
Design Technologist

Natalie Hansen
Creative Director/Designer

• Branding
• data visualization
• Design
• Environmental Design
• Product Marketing
• User Experience