Natalie Hansen http://nataliehansen.com Creative Director Mon, 10 Oct 2011 03:50:21 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2011 CES Recap http://nataliehansen.com/89/?utm_source=rss&utm_medium=rss&utm_campaign=89 http://nataliehansen.com/89/#comments Mon, 15 Aug 2011 23:44:16 +0000 elduzinsky http://nataliehansen.com/?p=89 Continue Reading]]> CNET rocks The Consumer Electronics Show (CES) every year. This video captures the energy, excitement and highlights from this year’s amazing show.

]]> http://nataliehansen.com/89/feed/ 0 Demo Reel – CNET & CBS News http://nataliehansen.com/209/?utm_source=rss&utm_medium=rss&utm_campaign=209 http://nataliehansen.com/209/#comments Mon, 15 Aug 2011 23:43:36 +0000 elduzinsky http://nataliehansen.com/?p=209 Continue Reading]]> CXD Demo Reel – CNET & CBS News. Brand redesign through new site design, new site architecture, user interaction/experience, motion graphics, booth design, etc.

]]> http://nataliehansen.com/209/feed/ 0 CNET http://nataliehansen.com/cnet-3/?utm_source=rss&utm_medium=rss&utm_campaign=cnet-3 http://nataliehansen.com/cnet-3/#comments Mon, 15 Aug 2011 23:28:17 +0000 elduzinsky http://nataliehansen.com/?p=576 Overall design direction & user experience for CNET. Guide product development initiatives, brand strategy, social integration, emerging platforms ...Continue Reading]]>

Overall design direction & user experience for CNET. Guide product development initiatives, brand strategy, social integration, emerging platforms (tablets, phones, iptv), motion graphics, software application interface design, e-commerce interface design, sales support, set design, CES trade show design, and online/outdoor media. Relaunched and redesigned CNET in 2008 and 2011.

Basic CNET stats:
32 million unique users (mo)
18.5 million video streams (mo)
3.5 million software downloads (daily)
560,000+ Twitter followers
450,000+ Facebook fans

CNET.com HOMEPAGE

CNET REVIEWS

VISUALIZATION TOOL

MOBILE APPLICATIONS

iPAD APPLICATION

]]> http://nataliehansen.com/cnet-3/feed/ 0 CBS News.com http://nataliehansen.com/cbs-news-com/?utm_source=rss&utm_medium=rss&utm_campaign=cbs-news-com http://nataliehansen.com/cbs-news-com/#comments Mon, 15 Aug 2011 23:09:18 +0000 elduzinsky http://nataliehansen.com/?p=569 Redesigned CBSNews.com and online branding. Worked with executive producers and news team in NYC in order to create ...Continue Reading]]>

Redesigned CBSNews.com and online branding. Worked with executive producers and news team in NYC in order to create an experience that truly reflected each program within the CBS News family. Site included 60 minutes, 48 Hours, The Early Show, The Evening News, Face the Nation, etc.

]]> http://nataliehansen.com/cbs-news-com/feed/ 0 Sony Connect http://nataliehansen.com/sony-connect/?utm_source=rss&utm_medium=rss&utm_campaign=sony-connect http://nataliehansen.com/sony-connect/#comments Mon, 15 Aug 2011 22:59:25 +0000 elduzinsky http://nataliehansen.com/?p=558 ]]>

]]> http://nataliehansen.com/sony-connect/feed/ 0 New York Post.com http://nataliehansen.com/new-york-post-2/?utm_source=rss&utm_medium=rss&utm_campaign=new-york-post-2 http://nataliehansen.com/new-york-post-2/#comments Fri, 08 Jul 2011 22:54:35 +0000 elduzinsky http://nataliehansen.com/?p=554 ]]>

]]> http://nataliehansen.com/new-york-post-2/feed/ 0 Perricone MD – Japan http://nataliehansen.com/perricone-md-japan/?utm_source=rss&utm_medium=rss&utm_campaign=perricone-md-japan http://nataliehansen.com/perricone-md-japan/#comments Thu, 07 Jul 2011 22:23:55 +0000 elduzinsky http://nataliehansen.com/?p=740 ]]>

]]> http://nataliehansen.com/perricone-md-japan/feed/ 0 Better Homes and Gardens – Wine Club http://nataliehansen.com/better-homes-and-gardens/?utm_source=rss&utm_medium=rss&utm_campaign=better-homes-and-gardens http://nataliehansen.com/better-homes-and-gardens/#comments Tue, 07 Jun 2011 21:57:36 +0000 elduzinsky http://nataliehansen.com/?p=722 Creative direction. Print and interactive.]]>

Creative direction. Print and interactive.

]]> http://nataliehansen.com/better-homes-and-gardens/feed/ 0 Sunset Magazine – Wine Club http://nataliehansen.com/sunset-magazine-wine-club/?utm_source=rss&utm_medium=rss&utm_campaign=sunset-magazine-wine-club http://nataliehansen.com/sunset-magazine-wine-club/#comments Fri, 03 Jun 2011 05:32:28 +0000 elduzinsky http://nataliehansen.com/?p=634 Magazine ads, magazine wraps (the promo that wraps around the actual magazine), recipe books, recipe cards, wine tasting ...Continue Reading]]>

Magazine ads, magazine wraps (the promo that wraps around the actual magazine), recipe books, recipe cards, wine tasting cards, monthly wine magazines, promotional items that went into physical boxes, invitations to special events, booth signage for Sunset’s annual outdoor event, site design, email design, etc. I increased Sunset’s email “open rate” from virtually nothing to 33%  (this was a direct result of bringing the physical world to the online medium). A true marketing and and branding success story.

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